FINZ UP is a fishing apparel brand designed to bring transparency to the seafood industry and community. The apparel designs incorporate messages about fishing sustainability to ultimately raise awareness and educate consumers about where their seafood comes from. 

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We created a series of content to help launch the FINZ UP social platforms and website. We created a lifestyle video to illustrate the brand's look and feel, a brand story video to demonstrate the meaning behind the brand, and a series of photos to help tell the FINZ UP story.